Xenophobia and Donuts

Dunkin' Donuts yanks Rachael Ray ad

By Carol Beggy and Mark Shanahan
Globe Staff / May 28, 2008

Does Dunkin' Donuts really think its customers could mistake Rachael Ray for a terrorist sympathizer? The Canton-based company has abruptly canceled an ad in which the domestic diva wears a scarf that looks like a keffiyeh, a traditional headdress worn by Arab men. Some observers, including ultra-conservative Fox News commentator Michelle Malkin, were so incensed by the ad that there was even talk of a Dunkin' Donuts boycott.

"The keffiyeh, for the clueless, is the traditional scarf of Arab men that has come to symbolize murderous Palestinian jihad," Malkin yowls in her syndicated column. "Popularized by Yasser Arafat and a regular adornment of Muslim terrorists appearing in beheading and hostage-taking videos, the apparel has been mainstreamed by both ignorant and not-so-ignorant fashion designers, celebrities, and left-wing icons."

The company at first pooh-poohed the complaints, claiming the black-and-white wrap was not a keffiyeh. But the right-wing drumbeat on the blogosphere continued and by yesterday, Dunkin' Donuts decided it'd be easier just to yank the ad. Said the suits in a statement: "In a recent online ad, Rachael Ray is wearing a black-and-white silk scarf with a paisley design. It was selected by her stylist for the advertising shoot. Absolutely no symbolism was intended. However, given the possibility of misperception, we are no longer using the commercial."

For her part, Malkin was pleased with Dunkin's response: "It's refreshing to see an American company show sensitivity to the concerns of Americans opposed to Islamic jihad and its apologists."